22 MAR 2017

New Brands Debut in New Zealand

Exclusive brands debut in New Zealand as design store launches.



We are proud to introduce a new concept and retail experience.

From Saturday April 1, Good Form will launch as a shop-in shop concept, as part of Mr. Bigglesworthy at 15 Williamson Ave, Ponsonby, Auckland.

Good Form presents a selection of legacy brands with a forward focus to New Zealand. Offering exclusive access to internationally coveted brands Ercol, Rex Kralj and Tomado, Good Form will ensure New Zealanders can enjoy the considered, functional designs eminent in Europe.

We have also created a dedicated website to showcase our Good Form brands. GOOD FORM

Ercol products – featuring Butterfly Chairs from the 'Originals' range, 1958


Each brand has a proud history of craftsmanship and a progressive approach to design. British maker Ercol was established by Lucian Ercolani in 1920. He designed for Ercol for decades and is represented by the still-successful products in the 'Originals' range.

Furniture by Rex Kralj – featuring the Shell Chair, 1956


Unlike Ercol, Rex Kralj is a relatively unknown brand outside Slovenia. However, in the history of furniture design, designer Niko Kralj is highly respected. His work from the mid-20th century is represented in the collections of MoMA and Designmuseum Denmark.

Tomado Modular Shelving System – designed by Adriaan Dekker, 1958


Of similar standing, Tomado had grown to become one of Holland's leading producers of innovative products for the modern home by the mid 20th century. The Tomado Shelving System, designed by Adriaan Dekker in 1958, has become an icon of Dutch progress.

A rug by artist Michael Reed for Dilana


“We’re committed to allowing New Zealanders access to enduring designs we believe in,” says co-founder and director Dan Eagle.

“The distinguished pieces in this store have been hand picked by Emma Eagle and myself. They’re pieces which we believe will have an enduring legacy".

Founded on a commitment to authenticity and honest, intelligent forms, Good Form presents a range of considered, functional and beautiful designs to suit modern life.

Architectmade products, designed by mid-century architects


“We’ve partnered with furniture makers who have consistently proven their devotion to our basic values of sustainability and high quality craftsmanship,” says co-founder and director Emma Eagle.

“Principally we are ambassadors of furniture by pioneering designers of the mid-century whose work remains relevant to today's environment,” she says.


“In addition, we proudly introduce collaborations between these legacy brands and contemporary furniture designers, along with an edited suite of complementary interior accents – rugs and objects – by contemporary designers and artists through the premium brands including Architectmade, Dilana, Gidon Bing and Saito Wood".

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Trade enquiries please contact Dan – 021 046 0866 or email dan@goodform.co.nz


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SITE BY EMMA EAGLE