09 OCT 2013

Promoting Prosperity Book Launch

Make a special November note in your diary to attend the launch of the book Promoting Prosperity - the art of early New Zealand advertising written by Peter Alsop and Gary Stewart.

5.30pm Monday 11th November Dilana Rugs Design Room 40 George Street, Mt Eden, Auckland RSVP:info@sellingthedream.co.nz www.promotingprosperity.co.nz As one of the event sponsors, we would love it if you could join us, Kevin Roberts and Dick Frizzell to launch this unique coffee table book. The book looks at the art of early New Zealand advertising, before colour photography and TV changed the media landscape forever. It will leave you in no doubt as to the quality of New Zealand's early commercial art, and of our entrepreneurial and creative roots. "New Zealand graphic art has long needed committed disciples dedicated to revealing its lost histories and it now seems to have found them. Hot on the heels of 'Selling the Dream', this book is another fascinating look into the history of New Zealand design that we as Kiwis have come so close to losing. This book is a must-have for anyone genuinely interested in our history as a country of designers." Douglas Lloyd Jenkins - Director, Hawkes Bay Museum & Art Gallery "Everything being put into perspective at last! The redoubtable Mr Alsop might have excelled himself with this remarkable publication. Of course I'm biased towards the bright and the shiny, but the quality of the research into the science of catching the eye, and the results of that research, is simply stunning. Page after page shows us that, despite being a million miles from the centre - such as we were then - we didn't miss much. This is indeed a gift that will keep on giving!" Dick Frizzell - Artist

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