Morgan Furniture

Things began in the early 1940s when Jack Morgan, a trained joiner and upholsterer, decided to step out and open his own store. He found a small shop at 315 Victoria Street West in Auckland and early in June 1944 the firm of JD Morgan opened its doors.

The small furniture company quickly expanded and by 1950 it included Jack's brother George. Further expansion meant a 2000 sq/f disused stable was purchased in Northcote which was then a semi rural suburb of Auckland. (Originally the building was used to stable horses for pulling trams to the North Shore ferries).

By the 1960s, local tastes had veered towards the clean lines of the Scandinavian style. Morgan Furniture catered to this market with designs based on international pieces. It offered enduring style, quality construction and the use of radiant Sapele Mahogany timber.