10 JUN 2021

Modernist Graphic Design from Herbert Matter

With a number of iconic and highly sought after Knoll pieces at Mr. Bigglesworthy this week, we’re admiring the graphic design work of Herbert Matter who shaped the company’s public image.

It's hard to underestimate the influence Knoll has had on modern design throughout the world. Founded in the 1940s by Hans and Florence Knoll, the iconic furniture maker is responsible for some of the world’s most recognisable design icons.

Below we've shared a selection of our favourite advertisements designed by Matter. We love the bold use of colour, line and typography.

Herbert Matter, Knoll Advertising

Herbert Matter, Knoll Advertising

The Swiss-born American graphic designer who helped define Knoll’s public image and identity is known for his pioneering use of photomontage in advertising. His innovative and experimental work helped shape the future of twentieth century graphic design.

His style is often characterised by his use of juxtapositions of scale, graphic shapes, bold colours and cropping techniques. Matter was a skilled designer, photographer, and advertising consultant. His sheer amount fo creative output produced throughout his career is testament to his remarkable talents and influence on the mid century visual culture.

Herbert Matter, Knoll Advertising

Herbert Matter, Knoll Advertising

Herbert Matter, Knoll Advertising

Herbert Matter, Knoll Advertising

Consider adding one of our vintage Knoll offerings to your home – these twentieth century design icons are sure to impress. See our selection below.

/ Iconic Eero Saarinen Oval Tulip Dining Table by Knoll

/ Six Iconic Eero Saarinen Tulip Dining Chairs by Knoll

/ Sculptural Warren Platner Coffee Table by Knoll


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